Turn Homeowner Interest Into Booked Estimates.
ETX helps remodeling and construction companies generate homeowner inquiries, qualify prospects, and book estimates directly onto their calendars.
Built for kitchen, bathroom, remodeling, and construction companies.
Ads live
Reaching homeowners
Qualifying
Filtering intent
Follow-up
Automated sequences
Estimate booked
Added to your calendar
Most contractors do not need more random leads. They need more qualified conversations.
Leads that never answer
Contact details that go straight to voicemail and never call back.
Only shopping on price
Prospects who are just collecting the cheapest possible quote.
Hours wasted following up
Time spent chasing people instead of running the business.
Empty estimate calendar
Open appointment slots that should be filled with real homeowners.
Contacts, but no bookings
Marketing companies that hand over info but never help you book.
How ETX works
A clear path from ad to booked estimate
Generate demand
ETX creates and manages targeted advertising designed to reach homeowners interested in remodeling and construction services.
Qualify and follow up
New inquiries enter an automated follow-up system that helps identify serious prospects and filters out low-intent conversations.
Book estimates
Qualified homeowners are guided toward available appointment times and booked directly onto the contractor’s calendar.
- Homeowner sees ad
- Submits request
- Follow-up & qualification
- Booked estimate
Campaign structure, availability, and qualification criteria are customized to the contractor’s business and service area.
Before your call
Watch This Before Your Consultation
Before your consultation, watch this short overview. It explains how the ETX system works, what we handle, what we need from you, and what we will cover on the call. Watching it beforehand allows us to spend the consultation discussing your business, goals, service area, current lead flow, and whether the system is a practical fit.
ETX Pre-Call Overview Video
- How the lead-generation system works
- How prospects are followed up with and qualified
- How appointments reach your calendar
- What ETX manages
- What is expected from the contractor
- What we will review during the consultation
Please watch the complete video before your scheduled call.
About ETX
Focused on booked estimates, not just contact details
ETX was created to help contractors spend less time chasing unresponsive leads and more time speaking with homeowners who are actively considering a project.
We focus on the full path from initial interest to booked estimate—not simply collecting contact information and passing it along.
Ethan Tobey
Founder
Who we help
Built for established residential contractors
- Kitchen remodeling companies
- Bathroom remodeling companies
- General contractors
- Home renovation companies
- Design-build firms
- Other established residential contractors
ETX may not be suitable for every business.
ETX is generally best suited for contractors who perform profitable residential projects, have the capacity to take on additional estimates, respond professionally to booked homeowners, and are prepared to invest in business growth.
A clear division of responsibilities
Everyone knows exactly what they own, so the system runs smoothly.
ETX handles
- Campaign setup
- Lead capture
- Automated follow-up
- Prospect qualification workflows
- Calendar integration
- Appointment notifications
- Campaign monitoring and optimization
The contractor handles
- Providing accurate business and service information
- Maintaining availability
- Showing up to booked estimates
- Responding professionally to homeowners
- Delivering estimates and closing projects
- Providing feedback on lead quality
Why I Built ETX
I kept seeing contractors spend thousands of dollars on marketing that delivered names instead of conversations.
ETX was built around one simple goal:
Help contractors spend less time chasing unresponsive leads and more time meeting qualified homeowners who are genuinely interested in starting a project.
Every part of the system is designed to move homeowners from initial interest to a booked estimate, allowing contractors to focus on what they do best—running their business and serving their customers.
What You Can Expect From ETX
Clear communication
Straightforward updates and honest conversations about your campaigns.
Transparent campaign tracking
Visibility into how campaigns are performing over time.
Structured follow-up systems
Consistent, organized follow-up designed to surface serious prospects.
A process built around booked estimates
Every step is oriented toward getting qualified homeowners on your calendar.
See Whether ETX Makes Sense for Your Business
The consultation is a focused conversation about your current lead flow, service area, capacity, project types, goals, and the system ETX uses to generate and book homeowner opportunities.
This is not a job application, homeowner estimate form, or support request. This consultation is for contractors interested in growing their business.
Book a call
Request Your Growth Consultation
Tell us a little about your business and we'll reach out to schedule your call.
FAQ
Frequently asked questions
ETX is not positioned as a shared lead marketplace. Service structure and pricing are discussed after reviewing the contractor’s market, capacity, and goals.